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Copyright © Momentum Partners Ltd, 2000
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Last updated: 26 May 2000
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Young companies typically grow fast in their first 2 or 3 years as the energy of an
entrepreneur works its magic. Product development backed by early-stage capital may promise
commercial success. Expectations are high and many opportunities for growth are identifiable. It is at this stage, just when everything looks rosy, that momentum can so easily be lost.
- It is clear that there are opportunities - but if all are followed, how will the small team cope ?
- If focus is on marketing, where will the product succession come from?
- If the original entrepreneur's skills are to be optimised, who will do all that needs to be done ?
- Revenues will not cover the growth in marketing and staff costs.
Consider how it must be for potential investors. We ask them to entrust us with their
money. Unless we can put our hand on our heart and describe:
- what it will be spent on;
- what is the business opportunity;
- who will be responsible for the wise use of the funds,
- why they should be confident that this is the best application for their money;
- who are the customers to be;
- what competition there is;
- how you will grow the business;
- how they will be able to get their return
and more. Why should they do so ?
All of these questions need credible answers before funding can reasonably be expected.
Momentum Partners can address these issues for you. Working confidentially as part of your
team, we will construct the platform needed for presentation to funders and other
stake-holders - for understanding and confidence in the business is a need shared by
customers, employees and others. The resultant funding need can then be matched to our
detailed knowledge of the funding routes available and most suited to your business.
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